For all first-time advertisers we offer our "Three Consecutive Issue Special" where your 3rd ad will be billed at 1/2 off our already low rate card pricing. (Ads must run consecutively but ad size, ad copy and ad design can change each issue if you wish. Hint: Plan an event for the time when your third ad will run and get a BIG ad at half price!)

Contact us now to find out how you can receive a half price ad plus FREE space for your press release and photos when you run your event ad for 2 issues. Build interest by running your event in both the edition prior to your event and the edition during which your event takes place. The second run will be billed at 1/2 off our already low rate card pricing plus you receive space to promote your event in print.

Run any size ad in three consecutive issues and get the third ad at 1/2 off our low rate card prices. Your ad size and content can change each issue. Just ask for the 3 issue special when you call to reserve your space.

A 20% discount is offered for a one year contract of six consecutive issues. Sizes can vary, discounts will still apply to each ad. Billed per issue. Contract not fulfilled will be rebilled at full rate.

Full process color can be added for an additional $55 on sizes 5x2, 5x3 or 5x4; +$85 for 5x5 or 5x7; +$110 on a 1/2 page and +$165 on a full page ad. 

Standard rates include normal ad layout and typesetting which can include borders and clip art. Non-standard items such as original graphics, logos, calligraphy, etc. may be arranged as can grayscale or original photos. (Call for pricing.) Please allow ample time for us to provide non-standard services.

When sending digital files, please use the following specifications—and always fax a copy of the ad so we can be sure the finished product looks exactly as you intended.

• Platform: PC format only
• Files Accepted: PDF (uncompressed, prepress high resolution setting in Distiller) or Postscript files; JPEG; TIFF
• Color: Please send all files in CMYK mode.
• Embedded Images: The MINIMUM resolution requirements are 300dpi for full-color artwork or grayscale artwork and 1200dpi for Bitmap (black & white line art). Images and logos from web sites are NOT usable for print ads.

• Must meet our above size guidelines
• Printed preferably on a laser printer (not inkjet)
• Mailed flat with no folds through ad or artwork
• Delivered to us on or before the deadline
• 100% complete (the ad will be run just as received)

• Clearly written rough draft of ad text must be delivered to us on or before the deadline along with any suggestions for artwork, borders, etc.
• Any logos, borders or photos that might be supplied by the customer must be delivered to us on or before the deadline. These must be mailed flat with no folds through artwork and printed preferably on a laser printer (not inkjet).
• If we will be providing logos, borders or photos for you, we prefer to have a fax number where we can fax an ad copy to you for proofing. If you do not have a fax machine or can not make arrangements for a neighboring business or copy shop to receive a proof for you, available graphics and layout will be left up to our discretion.

First time advertising that is published in The Virginia Register can be paid two ways. The first option would be to send in your payment with your camera-ready or rough draft ad on or before the deadline for that issue. If you decide to send in your camera-ready or rough draft ad without payment, your second option is to have us contact you after you approve your ad proof to have the ad cost billed to your credit card. New advertisers must pay for their first ad in advance of the paper being printed. Future ads you place will be billed via mail upon publication with payment being due upon receipt. We accept Mastercard & Visa for your ad payment if you desire. Any payment not paid after 30 days from billing will be considered past-due. If a past due payment remains on your account for more than 60 days, advertising will not be available to you in future publications until payment is made.

The Virginia Register is distributed through all advertising shops (results in repeat visits to your shop), craft and antique shows, select Ben Franklin Craft stores, every Virginia Highway Welcome Center and most local tourism centers. Circulation is a minimum of 50,000 per issue. If you would like to find the location nearest you to pick up a copy, please see our list of advertisers who all have copies or contact us.